Our Mission

OB — Own Your Beauty

Founded in 2004 on Yahoo! Auctions, OB started with a simple mission: to listen, to understand, and to create fashion that grows with women through every stage of life. From a small local brand in Taiwan expanding to an international presence, OB has evolved into an ALL SIZE fashion brand offering a wide range of styles, categories, and sizes. 

With every detail and every piece, we remain committed to delivering the warm and friendly service and creating a shopping experience that truly understands you. Through every challenge and innovation, our purpose has never changed, to help every woman become the best version of herself. Just like our brand identity, OB is a story of transformation and beauty.

Here is our brand logo, which tells the story of OB.

The “O” represents our journey, it's a symbol of our growth, beginnings from zero and the empathy that shaped who we are.
The “B”, with its flowing curve, represents energy, diversity, and endless possibilities.

Together “OB” stands for graceful transformation, it's a symbol of confidence, joy, and beauty.
To wear OB is to Own Your Beauty, to express yourself with comfort, confidence, and grace.

At OB, we believe that beauty belongs to everyone regardless of age or size.
We make beautiful easily accessible, encouraging everyone to live with confidence and joy every day.